BRRCH is a floral studio based on the Lower East Side of Manhattan and Los Angeles. Founded by Brittany Asch on the principle of delivering flowers as art to heighten the appreciation of the natural world around us. Her process is emotionally based and exudes whatever it is she chooses to exemplify through the medium of flowers.
Since it's beginnings in 2013, Brittany has been named 'One of Six Florists to Keep on Call' by Vogue Magazine, a Top Floral Designer by Martha Stewart Weddings, and amassed an extensive portfolio of editorial work published internationally through her styling work. She has collaborated across many different mediums with artists, musicians, and brands and produced flowers for music videos, short films, Royalty and The 14th Dalai Lama.
Her work with arrangements was once described as, "What love would look like if love could materialize into floral form."
In 2015, Brittany welcomed the addition of former member of the Australian Ballet Company and artist, Sami Sweeting.
Together, they continue to try and challenge traditional notions of flowers and as creative chameleons, they are able to move with great fluidity from project to project in a site specific manner. They derive great pleasure from making meaningful and memorable work and BRRCH is the umbrella under which it is all produced.