Photo by Drew Vickers

Photo by Drew Vickers

photo Katie McCurdy

photo Katie McCurdy

BRRCH is the NY based floral project of Brittany Asch. founded in 2013, on the principle of delivering flowers as art to heighten the appreciation of the natural world around us. 

With a deep respect For natural landscapes, Brittany aims to create Floral climates from worlds that do no exist, often elevating the flower Elements she shares into the realm of fantasy and surreality. Her work with arrangements was once described as, "What love would look like if love could materialize into floral form." 

With BRRCH, Brittany has collaborated across many mediums with other artists, musicians, and brands. She has produced flower pieces for music videos, short films, installations, Album Covers, Royalty, The 14th Dalai Lama and her family dinners. 

Her flower work, endorsed by Vogue, Martha Stewart, And an ever-growing clientele roster is specifically designed with each of her clients in mind. She derives great pleasure from making meaningful and memorable work while challenging our traditional notions of flower Arrangements And our interactions with them. She would like for People to take note of what is directly in front of them, and to Find in her work another point of entrance to dreams. 

 

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